Furniture In Fashion, Defying The Economic Trends

The world economy may be suffering from the worst of recessions leaving every business tattered. But Asad Shamim’s furnitureinfashion has been boosting against the industry odds.

Furnitureinfashion was established by entrepreneur Asad Shamim in 2006 when he bid farewell to his wholesale business, World of Fashion. After graduating in 1996, Asad spent a few years working with an importer cum distributor of clothing and furniture. He made his mark first in the fashion industry and is now setting news standards in the world of furniture by recognizing the potential of internet.

The company is one of the largest furniture stores as well as online in the UK, providing high quality German manufactured furniture at highly competitive prices. Furnitureinfashion.net  has won a number of orders in Iraq to supply hotels and local government offices with its range of furniture and office equipments. He remarks: “It was through the internet that the authorities in Iraq got in contact with us via a UK agent.” Since then, the company has completed a £60,000 contract to supply the Al Najaf International Hotel in Baghdad and has a further £120,000 order to ship office furniture to the Iraqi education authority. Asad said he is confident of winning further business.

Furnitureinfashion offers a wide range of more than 7000 different products suitable for office settings, coffee shops, restaurants, branded factory outlets, destination stores and household usage. It supplies everything from wall art, umbrella stands and room dividers to computer tables, bar stools and bedroom furniture which are sourced from around the world. Furnitureinfashion is on the verge of growth with a £5m turnover, up from £4m last year boasts the likes of ITV, BBC, Google UK and Selfridges as customers, is moving into £1.5m premises in July to bring its operations under one site.

The move into the 50,000sq ft premises, set in 3.5 acres of land in Farnsworth, will bring warehousing, showroom and distribution centre under a single roof. The new showroom is designed to display different furniture setups intended for offices, cafes, bars, saloons & nightclubs. The company continues to excel in shaping the trends of fashion in the furniture. The new showroom shall be displaying the contemporary Germania furniture as well. The major clientele of contemporary furniture are new restaurants, coffee houses and small offices.

The healthcare industry has also been a point of focus. Unlike the furniture used for household purposes, the furniture used is hospitals is unique and possess different features. The company displays and supplies furniture for hospitals keeping inline their requirements. Asad believes that high quality furniture for medical facilities is of utmost importance in ensuring that all medical services run smoothly with no hiccups and that all involved parties get quality service. The furniture offered for medical institutions has advanced functionalities aimed at delivering comfort to the patients and convenience to the staff.

The 500,000sq ft Germany based warehouse is aimed at supplying furniture directly to the household and business customer across UK, Ireland, Wales and Scotland. Every parcel that leaves the distribution center is checked so that damages are minimized leading to better service quality and increased customer satisfaction.

The company intends to hire both young and experienced professionals for the warehouse and showroom to cope up with the increased demand. Future plans include the opening of a call center to take the business a step further. The modern furniture has an increasing demand from households for unique settings with additional emphasis on wardrobes, bedroom designs, kitchen cabinets, sofa sets both elegant and simple, dinning tables and chairs. The new facility will be able to set up display areas for visiting customers where they can feel the furniture settings as household customers have a keen interest in home decoration.

Furnitureinfashion.net is also the UK’s biggest supplier of shoe cabinets which are used by both branded and unbranded shoe sellers. The new facility will help in stocking and delivering the shoe cabinets to stores effectively and timely. Asad has also started working in partnership with a Malaysian manufacturer to produce bar furniture and TV stands which will be distributed from the newly established distribution center.

The new 3.5 acres office premise is believed to an important step towards the growth of furnitureinfashion.