Optimization Sets The Right Tone For Online Retailer

Furnitureinfashion.net  has been all over the Google, thanks to search engine optimization. If you really intend to rock in the online retailing, you better be up there in the google results. This is what UK’s largest online retailer has been able to achieve over the years. Furnitureinfashion began its online retailing in 2007. The company specializes in supplying German manufactured furniture to its retail & trade customers at their doorsteps. The company has been differentiating on the basis of its swift delivery and competitive prices. The business customers are always interested in locating hassle free and discounted merchandisers for bulk buying.

Asad Shamim, the entrepreneur who owns the online furniture  business was formerly attached with fashion industry which he was forced to quit owing to tough market competition. Asad realized the true potential of online retailing in the field of furniture and decided to sell online. He explained the switching decision: “When we started out in clothing in 2001 it went really well but the popularity of discount retailers and Primark during the recession meant that it was hard to keep up with the competition in the market.“

The key to success in e-business is your visibility on Google backed by the customer reviews on eBay. Nobody has got time in this busy world to pause and look around stipulating that you must be flashy enough to be encountered by customer’s glance. The online retailer who shows up on 3rd or 4th page of Google is surely going to loose a lot of business but Asad Shamim hasn’t missed a trick when it comes to search engine optimization. Special attention has been paid to the optimization of search results aided by blogs and articles related to furniture trends and settings layouts. Asad says: “We have excellent rankings on Google and if someone types in dining room chairs, our company will be on the first page which means you can do serious business”

Furnitureinfashionis has registered a positive growth with a £5m turnover in 2011 which is 25% higher than the previous year. The move into the 50,000sq ft premises, set in 3.5 acres of land in Farnsworth, will bring warehousing, showroom and distribution centre under a single roof. The company continues to excel in shaping the trends of fashion in the furniture.

The preference for online buying has been increasing over the years where customers feel comfortable in browsing through available options and ordering on a single click. The eBay operators and online sales staff have become more important for the businesses and a growing concern like furnitureinfashion is not a bad option for future growth. Furnitureinfashion.net has won a number of orders in Iraq to supply hotels and local government offices with its range of furniture and office equipments. He remarks: “It was through the internet that the authorities in Iraq got in contact with us via a UK agent.” Since then, the company has completed a £60,000 contract to supply the Al Najaf International Hotel in Baghdad and has a further £120,000 order to ship office furniture to the Iraqi education authority. The search engine optimization is the deciding factor when it comes to online businesses. The more the company pops up on Google, the brighter are its chances to secure orders. Asad says that effective search engine optimization has been vital to the success of his online venture, and helped secure the potentially lucrative contracts in Iraq.

Furnitureinfashion has launched a mobile version of our popular Web Site, making it easy to use a hand-held device to search furniture. Special attention has been paid to the optimization of search results aided by blogs and articles related to furniture trends and settings layouts. The company has decided to launch its call center to cater the increasing number of customer and in order to cater the international customers. Special attention has been paid to the optimization of search results aided by blogs and articles related to furniture trends and settings layouts. The top raking enjoyed by the company has helped them to grow at faster rate than the industry and this growth has come at a time when businesses are shutting down and industry is shrinking. Asad is confident of winning more orders.